This week we looked in depth at website accessibility and a good understanding is that websites are NOT one size fits all. Many restrictions such as browsers, devices and the individual viewing your page can make or break your pages first impression.
A important aspect to consider in my opinion is your audience. Not only should you remember to consider weather or not they are viewing your page on an i pad, tablet, phone or desktop you must also think about the individuals personal capabilities.
According to Mashable.com, every day inaccessible web design prevents billions of people in the disabled community from an easy online experience. For those with visual impairments, learning difficulties, hearing loss and more, there are dozens of unique challenges waiting behind every URL. Website designers must build a site that adheres to those disabilities. If you consider the commercial perspective, sites are missing out on a huge chunk of the market.
You can also consider not just those with disabilities but those inclining in age. Generational gaps can make or break how a certain individual perceives the point you are laying out. Some tips for covering your bases when it comes to older viewers are:
- Describe your links
When embedding a link it can be helpful to describe it rather than just telling the reader to “click here.”
2. Utilize color control
Smart color choices is helpful for a website with any kind of audience. Stay away from using yellow tints, and blue and green close to one another. Black text on a white background is the best general practice, because it’s readable for most audiences.
3. Keep your copy simple
This tip is helpful for any audience, but very important for elderly audiences or those with learning disabilities. If you’re putting a lot of text onto your website, break it into smaller paragraphs. Use simple, straightforward language.
Consider these steps and you will be on your way to a website that fits every viewer!